Monday, March 27, 2006
Truth In Advertising?
One of the most often used methods of advertising on both radio and television is to us a sports figure or a talk radio personality as the person encouraging you to buy a particular product or service. After extolling the merits of the product or service,and promises of life altering benefits from your purchase of the thing they are being paid to promote. The "celebrity" usually concludes the promotion with a statement similar to this. "I drive one myself", or "I sleep on one myself"! What they don't tell you, and should have to reveal if the add was truthful, is did he/she actually buy the product. Or was it given to them free as part of the promotional package, thus influencing their opinion. In this day of such great hero worship of sports and entertainment people it is easy for the average person to be mislead by the "hired gun" who is selling the products know there is always the "buyer beware" axiom , but many people are influenced by their "heroes and idols". It is only fair that they reveal the whole story about why they use what they are "hawking". That's my two cents worth on this subject.
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